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DESIGN FOR GOOD CAMPAIGNS

I am currently an active volunteer and debt striker for the debt collective. I co-coordinate a local chapter here in the midwest and am the art and design workgroup lead creating alongside 6 amazing individual helping to bring the debt collective vision to life through visual communication and marketing. I am also a part of the Biden Jubilee 100. 100 student debt strikers, one for each of the first 100 days of Biden’s presidency. As our communities are struggling in the midst of the COVID pandemic. Millions of us are facing eviction and food insecurity, while suffering from exploding medical costs, rising tuition, unpayable bills and the perpetual fear of illness. As a collective we believe Joe Biden and his administration need to act immediately and #CancelStudentDebt within the first 100 days of his Presidency -- ALL of it.

As a part of the art and design work group, I’ve had the opportunity to work with 6 amazing creatives to develop branding for our Biden Jubilee campaign as well as marketing materials for the national Debt Collective campaign which included visual branded assets, brand guides, marketing tool kits, social media designs and posts, animated assets, media kits and week of actions assets that a included: fliers, social media, stickers and protest posters. 

The purpose of the designs were to inform our audience and potential debt union organizers about our campaign, what we are fighting for and what the issues are. We made it easy for our organizers nationwide to access assets through the use of google drive. Our marketing and promotional materials helped individuals learn how they can take action locally  or nationally - whether by joining the union at the national or local level, organizing a protest, signing onto our action network campaign or sharing our campaign online. 

Join our union HERE

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